Laura Tupou fronts the new-look ThreeNews. Photo / ThreeNews, Warner Bros Discovery
ThreeNews debuted on Saturday night, just 24 hours afterNewshub Live at 6pm went to air for the final time, and Sam Hayes and Mike McRoberts bid their viewers farewell. But how did the new-look news show rate with Kiwi viewers?
It’s now been revealed how the half-hour news offering rated with audiences compared with competitor TVNZ’s 1News at Six on Saturday and Sunday.
According to Nielsen, ThreeNews’ Saturday night bulletin reached nearly 340,000 people aged 5 and over – an increase of 89% from the previous week and 32% compared to the bulletin on the same date last year. On streaming platform ThreeNow, views were up 19% on the previous average over four weeks.
Sunday’s ThreeNews bulletin reached 300,000 viewers in the same demographic.
Three’s weekend bulletins reached a combined total of 500,000 people, according to Warner Brothers Discovery.
Over at TVNZ, 1News at Six had an average overnight audience of 418,000 people in the 5 and over age demographic, reaching 687,000 people in total on Saturday night, while on Sunday, the bulletin had an average overnight audience of 632,900 in the same age bracket and reached 943,100 people in total.
A TVNZ spokesperson noted that these numbers did not include those watching on the streaming site TVNZ+.
The ThreeNews weekend bulletins are hosted by Laura Tupou, while Samantha Hayes will host an hour-long bulletin on weeknights. Melissa Stokes hosts 1News at 6pm on the weekends, while Simon Dallow hosts during the week.
“Some television experts have questioned whether a digital publishing company has the skill set to produce consistently excellent bulletins, with high production values,” wrote Currie.
“Based on Saturday’s opening bulletin, it clearly can – the challenge now is to do it day in, day out. That includes a full hour-long bulletin on weekdays.”
“The first of the ratings will emerge in the next few days – they will give us a better understanding of how much interest there is in the new-look proprietor. The more interesting ratings will be those in a month’s time, once audience patterns and interest have settled.”
Footage from some of the biggest news events covered by the broadcaster over the years was screened, with images of 9/11, the war on terror, the Christchurch mosque shootings and earthquakes, Covid lockdowns and All Blacks triumphs pulled from the 3 News archives.
“We’ve been through a lot, NZ, since that first news hour in 1989,” McRoberts said.
“We’ve travelled the world to bring you the biggest stories, from conflicts to natural disasters. We’ve poured cold water on some extraordinary claims, and waded in as our neighbours, the lucky country, weren’t so lucky.
“We’ve loved bringing you the news. Thank you, New Zealand.”