Ben Vaughn, president and chief executive officer of Warner Chappell Music Nashville, says his team asked songwriter Jesse Frasure to “get creative using elements from Bowie’s catalogue to write a new country song. He ended up doing an interpolation of Rebel Rebel, and the demo he turned in was an instant smash.”
“Getting the call from Bowie’s estate and Warner Chappell to creatively explore his catalogue was an exciting day,” Frasure said in a statement. “Interpolations, to me, are a way of tipping a hat to my heroes, and maybe even introducing their music to a new audience.”
He added that it is an honour to have Bowie’s music “be heard in the country genre.”
WCM A&R executive Spencer Nohe then pitched the song to Young’s team, while their legal counsel, Steve Butler, negotiated the deal.
Young writes many of his songs, but when he first heard the demo written by Ashley Gorley, Josh Thompson and Frasure, he knew he wanted to record it.
“It tackles universal themes that a lot of people can relate to. That’s the end goal of the song: to make you feel like you’re in it,” Young told the Associated Press. “And the fact that David Bowie’s catalogue got picked up and they decided to do something special like this, and list him as a songwriter on the song, is a really cool thing.”
But how would Bowie himself feel about the posthumous collaboration?
“Hate is a strong word,” said Tiffany Naiman, UCLA’s director of music industry programs and an expert on Bowie, of the icon’s feelings toward the genre. “I think he had a very difficult relationship with certain parts of America, including country music.”
It might have not been his thing, she said, but that didn’t mean he never listened to country music. She urges listeners to consider Bowie’s documented love of Elvis Presley, who began his career as a country star, and Bowie’s cover of the country track It Ain’t Easy by Ron Davis, recorded during his 1971 Hunky Dory sessions and released on 1972′s The Rise and Fall of Ziggy Stardust and the Spiders from Mars.
Young himself told the AP he doesn’t think his song is “introducing David Bowie to a new genre.”
Bowie might not have leaned into country music, Young says, but “if you asked country fans, ‘Hey, do you know who David Bowie is?’, they’re going to name a song. And even if they don’t, they’re going to recognise the weight of the name.”