When Marvel launched its Thor film franchise in 2011, the studio turned to Kenneth Branagh, a filmmaker who could bring the gravitas of Shakespearean drama to the Norse mythology of a comic-book movie.
But after two films, it was time to lighten the mood. So who better to draft for Thor: Ragnarok than a director of quirky indie comedies who doesn't even take his own career overly seriously.
"I didn't want to do any of this," says Taika Waititi, 42. While growing up on the North Island's east coast, "I was doing acting and art, but it was never my dream as a kid. I'm not one of these people who played around with a camera as a kid.
"I fell into this sort of thing," continues Waititi, who calls his career "a mistake."