Thom Payne is a man looking oblivion in the face. At least that's how Thom Payne saw it in Thursday's premiere episode of Happyish (9.30pm, SoHo), a new American-made sitcom starring British-made actor Steve Coogan.
Payne actually has much to be thankful for - a loving wife, a child, a job, a lovely house - but as he turns 44 he finds much to be ungrateful for. He's middle aged. He's on anti-depressants. He's suffering from erectile dysfunction. And now the advertising agency he works for, in a job he doesn't really care for anyway, has been taken over by blond-haired, bullshit-spouting Swedes, all of whom appear to be 25 years old.
Payne and his awful boss Jonathan are, they believe, endangered species in a world that's gone to hell in a tweet. "In a couple of months, I expect to be replaced by a f**king app," spits Jonathan.
If you're thinking this makes Happyish sound like it's a giant existential moan about what it's like to be a white, middle-aged bloke in the 21st century, well go straight to the front of the class.
But despite its pretensions toward the philosophical (Thom Payne, geddit?), there is absolutely nothing subtle or even particularly clever about this black comedy. Even to this middle-aged male, it's far, far too whiny about the subject to really work. Besides does anyone really care that life might get a bit tough for privileged, white middle class males in their 40s? Probably not.