What's Pamela going to think, cried a Baywatch fan. There were more nasty posts than you could read before running out of phone battery.
Of course, a few hunters tried to point out that the cat population needs controlling. Apparently, cougars are killing indigenous animals. It didn't help. Someone just retaliated with a threat to call Isis on Kid Rock.
Right now, a handful of the Crusaders may empathise with the musician. They've copped it, too.
A few months back, a group including Tom Taylor and a couple of the Whitelock boys took time out between games in South Africa to put some lead in a zebra. Some of us howled with outrage. The Crusaders stood firm. It was legal, they said.
The outcry probably comes largely from those of us who've spent our lives surrounded by city buildings, fed by plastic-wrapped supermarket food.
In our concrete jungle, zebras are exotic. We've seen them on nature documentaries so they must be endangered. Oh they're not? Well, they're still cute with all those black and white stripes and far too special to kill.
But what about cows? Why aren't they too special to kill? Maybe it's that they're less exotic. Or maybe it's that they'll die quickly, unlike those poor wild animals who struggle on, not killed, but hideously injured by the hunter's bullet.
Yet, a pain-free death for livestock isn't a given. Sometimes cows maim themselves on wire fencing humans erect. Every winter the cutest of lambs freeze to death in South Island paddocks humans pen them in.
Sometimes the anti-hunting folks will compromise a little with those who hunt for sport. Okay, okay, they say. You can do it as long as the animal is a pest. Like tahr in the Southern Alps.
Just don't tell anyone in India because they mightn't like it. Tahr are nearly extinct over there. And please do hunt the possums. You'd be doing us a favour. Just don't tell the Aussies. Australians think possums are really cute. Exotic, almost.
Which brings us to the point that our objection to hunting is probably quite often an emotionally charged product of our lifestyles.
Living in the city ain't so bad, but it does mean you can go a whole lifetime without handling a gun or killing your food. You might not understand hunting for sport, but then you probably don't understand synchronised swimming either.
Kid Rock is not the best person to use as a champion for anything really, except maybe this one time. We mightn't like his music, but we can just keep ignoring it. Can't we just ignore his chosen sport, too?
