Survivor New Zealand debuts on TV2 on May 7 and it's understood the first contestant is Hawke's Bay police officer Nathan Davis.
He battles it out with 16 other contestants in the jungles of Nicaragua, in the Kiwi version of the hit show, hosted by Matt Chisholm.
If Mr Davis' name doesn't sound familiar, his voice will - the senior sergeant has had an early dose of fame making headlines last week as a singing policeman, delivering a lively "Drive Safe at Easter" message to the tune of Earth Wind and Fire's September.
His soulful singing saw him make headlines here and in Australia, and his efforts have been viewed more than 600,000 times on Facebook. He had planned to get a group of officers to perform the carpool karaoke but ended up doing it alone, politely getting permission from the TVNZ PR team beforehand.
No one knew how big it would get, but when the news shows started calling Davis was allowed to go on, as long as he didn't blow his Survivor cover. "I was blown away by how many views the video got on social media. When it made the news and even breakfast television in Australia, I was super-stoked at the response it got.