Hamish Pinkham says a new documentary about his festival is "warts and all".
The Rhythm & Vines co-founder is featured in today's new documentary The Road to Rhythm, which charts the Gisborne New Year's festival's 15-year journey.
"It's certainly not a promo piece," says Pinkham. "It's a look back at some of the highs and lows, and it's a warts and all look at some of the trials and tribulations we've had creating the festival."
The Road to Rhythm Part One
The Road to Rhythm Part Two
The Road to Rhythm Part Three
The Road to Rhythm Part Four
Released today, the doco charts the festival's origins from a student party for 400 to the summer festival destination it's become today.
But Pinkham admits it hasn't all been smooth sailing, detailing "personal toil ... financial ruin".
"It's a real and true look at running a business like Rhythm & Vines."
Viewers expressed their outrage, suggesting the team on the show was 'robbed'.