Trendsetters are worried copycats might turn Will Forte's horrific new look into something to be admired.
The star of comedy show The Last Man on Earth showed off his half-shaved, half-hairy head when he walked the red carpet at the Critics' Choice Awards yesterday.
The 45-year-old took the look to extremes, shaving off just one eyebrow.
If you're wondering why Forte would do such a thing to his face, the fact his co-star Mel Rodriguez is also doing it seems to indicate it will feature heavily in the third season of The Last Man on Earth.