Thousands will line Wellington streets for Wednesday's premiere of the The Hobbit: An Unexpected Journey for a glimpse of the rich and famous on the 500m red carpet.
Many stars are expected to "go green" for New Zealand's biggest movie party in years. Laurie Foon, designer for Wellington fashion label Starfish, says a number of female stars and guests have requested environmentally friendly garments. Foon also expects ankle-length dresses and gowns to be popular.
"Understated elegance will be the order of the day," Foon told the Herald on Sunday. "I have mainly been asked to create maxi dresses and classic gowns for a number of the directors' and producers' wives.
"What is really trending is eco-friendly materials; outfits made from bamboo, hemp silk and organic cotton.
"There is a definite awareness that you can be kind to the environment and still look glamorous. Some guests would prefer a green carpet to red," she joked.