Girls' mag Creme closes after 15 years

Bauer Media is closing the tween magazine Creme after 15 years of publications, with the final issue due on shelves on August 25.

The Creme brand will continue to have a presence on Facebook and Bauer says it hopes to redeploy three editorial staff.

The title - which aimed at girls aged 8 to 14 - was part of a package of titles Bauer bought from APN News and Media last year, reportedly for $7 million.

The package included New Zealand Woman's Weekly, The Listener, Simply You, and Simply You Living.

Bauer's publisher of woman's magazines, Fiona Lyon, said the title was making a loss when it took over and it hoped to attract more advertising.

But it was never able to attract enough to make it sufficiently profitable.

APN continues to publish Girlfriend - which aims for an audience aged 13 to 18 - and which is published under license from Australian media firm Pacific Magazines.

Readership figures for the first quarter of 2014 found Creme fell from 180,000 to 142,000.