There's something about the remake of the Ghostbusters film that has viewers trashing the trailer in numbers never seen before.
The official trailer for the reboot comes 30 years after the supernatural comedy starring Dan Aykroyd, Bill Murray and Sigourney Weaver became an immediate cult classic.
The new film, which stars Melissa McCarthy and Kristen Wiig alongside Aussie Chris Hemsworth, will be in theatres in the US on July 15.
The film has been highly-anticipated by the Ghostbusters faithful, who watched with interest when the trailer dropped on March 3. Then they hit the downward-facing thumb with vigour.
The trailer has been viewed a whopping 28 million times. Of those, more than 200,000 people gave it a thumbs up. But more importantly, a record number "disliked" the trailer.