Lupita Nyong'o in a scene from "Us" written, produced and directed by Jordan Peele. Photo / AP
Jordan Peele has done it again. Two years after the filmmaker's Get Out became a box-office sensation, his frightening follow-up, Us, debuted in the US with US$70.3 million ($102m) in ticket sales, according to studio estimates Sunday.
The opening, well above forecasts, had few parallels. It was the largest debut for an original horror film (only the It remake and last year's Halloween have surpassed it in the genre) and one of the highest openings for a live-action original film since Avatar was released 10 years ago.
Us opens in New Zealand cinemas on Thursday.
In today's franchise-driven movie world, seldom has a young director been such a draw. But moviegoers turned out in droves to see what kind of freak-out Peele could muster in his sophomore release.
"Peele has really crafted an extraordinary story that I think once again is going to capture the cultural zeitgeist," said Jim Orr, distribution chief for Universal.
"He is recognised as just an amazing talent. He crafts films that make you think, that are extraordinarily well-acted, well-written and are amazingly entertaining."
Us took over the top spot at the box office from Captain Marvel, which had reigned for two weeks. The Marvel Studios superhero release slid to second place with US$35m ($51m) in its third week. In three weeks of release, it's made US$910m ($1.3 billion) worldwide, and will soon become the first US$1b ($1.5b) release of 2019.
Other holdovers — the animated amusement Wonder Park and the cystic fibrosis teen romance Five Feet Apart — trailed in third and fourth with about US$9m ($13m) each in their second week.
But the weekend belonged overwhelming to Us, which more than doubled the US$33.4m ($38.6m) domestic debut of 2017's Oscar-winning Get Out. The former Key & Peele star's first film as writer-director, Get Out ultimately grossed US$255.4m ($371m) on a US$4.5m ($6.5m) budget.
Us cost US$20m ($29m) to make, meaning it's already a huge hit for Peele and Universal Pictures, which notched its third No. 1 release of the year following Glass and How to Train Your Dragon: The Hidden World.
It's also, as Peele has said, more thoroughly a horror film. While Us has drawn very good reviews (94 per cent fresh on Rotten Tomatoes), audiences gave it a relatively low "B'' CinemaScore. Paul Dergarabedian chalked that up mainly to moviegoers feeling shell-shocked when they emerged from the theater.
Us stars Lupita Nyong'o and Winston Duke as vacationing parents whose family is faced with eerie doppelgangers of themselves. The film added US$16.7m ($24m) from 47 international territories.
While Us was propelled by a number of things, including Nyong'o and buzz out of its SXSW premiere, the main selling point was Peele. The 40-year-old director already has an imprimatur matched only by veteran filmmakers like Clint Eastwood.
"It's really difficult for a director to become a superstar whose name gets people in theater, and Jordan Peele has done just that," said Dergarabedian. "He's a superstar director with a brand all his own, and that's with two feature films under his belt. That's pretty astonishing. That just doesn't happen."
After a sluggish January and February, the overall box office has rebounded thanks to Captain Marvel and Us. The weekend was up 15.3 per cent from last year, according to Comscore.
The weekend followed an especially tumultuous week in Hollywood. On Monday, Warner Bros. chief Kevin Tsujihara stepped down following a sex scandal. On Wednesday, the Walt Disney Co. completed its US$71.3 billion ($103.7b) acquisition of 21st Century Fox.
In absorbing one of the six major studios in 20th Century Fox, Disney quickly made many layoffs and shuttered Fox 2000, the Fox label behind hit book adaptations like Hidden Figures and Life of Pi.
Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore. Where available, the latest international numbers for Friday through Sunday are also included.