Is there such a thing as too much Lego? If there is, today could mark that breaking point. Not only does The Lego Movie open in cinemas, it coincides with the release of two major Lego games: the child-friendly Lego Movie Videogame, and the more adult-themed The Lego Hobbit.
Both are worthy of your time. Both are decent additions to any gamer's collection. Both revel in the sheer and utter joy of combining movie in-jokes with puzzle-solving, blockbusting, coin-collecting, comically animated fun.
An afternoon may well turn into an evening and then an all-nighter if you're playing with a like-minded buddy, trying to complete every mission in either game. And you won't regret a second of it.
But if you're a parent, and there's a growing pile of Lego pieces in the corner of your lounge being added to so often you need a second mortgage, demands for Lego movie tickets and two more Lego games (there have now been more than 50) could prove to be a tipping point.
No one would blame you for melting every Lego block your children own into a big pile of rainbow goo.