Jono and Ben face off against Kiwi Living on Friday nights.
Jono and Ben face off against Kiwi Living on Friday nights.
TV One launched its new local lifestyle series Kiwi Living on Friday night, facing off against TV3's Jono and Ben.
Hosted by Miriama Kamo and Mike Van de Elzen, the series replaced British property search Location, Location, Location in a move that was hoped to bring in a younger audienceand compete with TV3's popular Friday night comedy line up.
But based on Friday night's ratings, the move has backfired, with fewer viewers aged 25-54 tuning in, according to Nielsen.
373,000 viewers aged 5+ sat down to watch Kiwi Living on Friday night, but just 91,000 of those were in the target 25-54 demographic.
The previous week, 400,000 viewers aged 5+ and 132,000 aged 25-54 tuned into Location, Location, Location.
The series, hosted by local comedians Joseph Moore and Guy Montgomery, has seen a steady climb in ratings in recent weeks, with Friday marking the second consecutive week it has out-rated Jono and Ben.
Jono and Ben face off against Kiwi Living on Friday nights.
