They've done it again - only this time it's Richard Hammond in the firing line.
The star of The Grand Tour has sparked a backlash after he said he doesn't eat ice-cream because he is "straight".
The comments came during an episode of the reimagined version of Top Gear, which screens on Amazon Prime instead of the BBC after Jeremy Clarkson's "fracas" with a producer saw the trio opt to stay together.
In the clip being circulated from Happy Finnish Christmas, Hammond explains he wouldn't eat a Magnum in a Volvo because "I don't eat ice-cream. It's something to do with being straight."
After quizzical looks from Clarkson and James May, and laughter and applause from the audience he is forced to explain.