Take one character, whisk in some culinary skills and a compelling back story, stuff with media training, then present before judges for grilling.
The tried-and-trusted recipe for reality TV is creating another batch of contestants for the third season of top-rating show MasterChef.
Just three months after Nadia Lim was crowned season two winner, hundreds of contestants have been baking and frying their way through nationwide auditions over recent weeks.
This week, the top 50 are gathering in Auckland's Ellerslie Racecourse to cook for the judges. Among them is Madeleine Foley, a 19-year-old Massey University food technology student who is making a macadamia and pear frangipane tart with a honey wafer.
It's only the third time she has made the dish, which includes passionfruit from her grandfather's vine, and she has been testing it on her student flatmates in Palmerston North.