Sci-fi superdirector JJ Abrams has apparently thrown fans a tantalising trailer for a secret project.
Bad Robot - the Star Trek and Star Wars helmsman's own production company - set up a Youtube channel on Saturday, and used it to host the mystery clip, simply titled Stranger.
The clip, which had been watched 800,000 times by lunchtime the next day, was shot in monochrome.
Opening with a view of the stars, it flits quickly to a long-haired character washing up on a beach, with the august voiceover: "He arrived knowing nothing of himself. Who is he? Soon he will know.
"Because what begins at the water shall end there. And what ends there shall once more begin. This is what happens: Men become lost; men vanish; men are erased - and reborn."