Festival-goers are packing into the Rhythm and Vines site, getting ready for the rural New Year festival.
About 4500 people arrived at the rural vineyard on the outskirts of Gisborne last night and another 3000 are expected today.
Festival organiser Hamish Pinkham said everything was set for a bumper 13th episode.
"I'm pretty excited," he said.
"We expect a lot of walk-ins from the Gisborne region too. The weather is set to hold and the festival is a fantastic thing to help support the region."
From its origins as a small party, growing to reach 25,000 people a couple of years ago, the festival has come a long way in its 13 years, says Mr Pinkham.