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Home / Entertainment

Fast food dispute could see IT banned in Russia

NZ Herald
27 Sep, 2017 03:05 AMQuick Read

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"IT" is back - so is the movie as scary as Stephen King's classic 80s novel? We went along to the movie's premiere last night to feel the fear.

The movie IT could have a whopper of a problem in Russia.

Fast food outlet Burger King has filed a complaint with Russia's Federal Anti-Monopoly Service (FAS) with a demand that the horror film be banned.

The company claims that the movie's protagonist Pennywise the clown closely resembles McDonald's clown mascot Ronald McDonald and therefore the film works as an advertisement for the brand.

Asante Conley (front left), 6, is happy to meet Ronald McDonald. Coaches Roy Pocock (left back) and Graham Pederson (right back) are proud of their young player. 18 September 2016 Rotorua Daily Post P
Asante Conley (front left), 6, is happy to meet Ronald McDonald. Coaches Roy Pocock (left back) and Graham Pederson (right back) are proud of their young player. 18 September 2016 Rotorua Daily Post P

The Hollywood Reporter spoke to a FAS spokeswoman who confirmed that the complaint had been received and was currently being evaluated as to whether the movie contained McDonald's advertising or product placement.

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IT is currently screening in over 100 cinemas throughout Russia and has grossed US$14million since opening a couple of weeks ago on September 7.

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