The Fantastic Four was Marvel's first comic book superhero team. It was also Marvel's first 21st Century movie franchise that made it to a sequel but not to a trilogy, with lacklustre 2005 and 2007 movies that felt like throwbacks to an era when comic book movies still looked like comic books and were chiefly aimed at kids.
Now comes the franchise reboot with second-time feature director Josh Trank charged with reviving the franchise on the strength of his low-budget anti-superhero flick Chronicle.
His movie begins promisingly. Its origin story does start with a clever contemporary spin on how the old space-age gang got together.
But then, at some point in its weirdly truncated 100 minutes running time, it turns off the character development, ditches the acting, turns on the flashing lights and has its lead characters turn into an interplanetary green-screen mime troupe.
Any FF movie has a problem in that the quartet's powers are a bit crap. Reed Richards' Mister Fantastic can stretch his body a long way. Sue Storm's Invisible Woman also does force fields that can look she's taken the whole family for an outing in a Zorb ball. Ben Grimm's The Thing is made of an unpleasant shade of rock. Johnny Storm's Human Torch scorches about the place.