Chances are you've seen Mike Edward's face on television in the past 15 years. And if you've seen his face, you've probably seen his chest, too. A perennial small-screen presence from City Life to Nothing Trivial, Edward is perhaps most recognisable as Shortland Street villain Zac Smith.
Now Edward is putting his TV experience to good use in the new local film, I Survived A Zombie Holocaust, which hits cinemas on Friday, when it will be released simultaneously on DVD and on Video On Demand (VOD).
The low-budget Kiwi horror comedy presents a spin on the crowded zombie genre - it's about a zombie film shoot that is overrun by actual zombies. Edward plays the egotistical lead actor of the film-within-a-film, a would-be action hero whose real-life failings are laid bare when things get hairy.
Having played more than his fair share of "hunks" thanks to his Spartacus-ready physique, Edward relished the opportunity to subvert those kinds of characters in the film.
"The second I got the script I went: 'Wow. I can play that total cliche [of the action hero], and also the real human under that that's insecure and weird and has some issues'. So I can get to play both. I remember in the audition script, he busts down a door and his shirt comes open. So you just go with it."