Eminem served customers at the opening of Mom's Spaghetti in Detroit, Michigan. Photo / Getty Images
Eminem served customers at the opening of Mom's Spaghetti in Detroit, Michigan. Photo / Getty Images
Eminem has shocked fans with an unexpected appearance at the opening of his new restaurant.
In a stroke of marketing genius, the 48-year-old rapper has launched his new eatery, called Mom's Spaghetti, in his hometown of Detroit.
Listeners of Eminem's music will immediately recognise the title from the lyrics ofhis 2002 Oscar-winning song, Lose Yourself, in which he sings: His palms are sweaty, knees weak, arms are heavy / There's vomit on his sweater already, mom's spaghetti.
Attending Wednesday's opening and taking orders at the walk-up window, Eminem was nervous, but on the surface he looked calm and ready.
Some of the menu items at the downtown restaurant, which has limited seating, include a carton of Mom's Spaghetti, valued at $19, or a S'ghetti Sandwich for $15.
The 15-time Grammy award winner was seen posing for selfies with fans, some of whom had been lining up for hours just to get a taste of the food.
Eminem posed for photos with fans at the eatery. Photo / Getty Images
"Mom's spaghetti it's alllllll ready Detroit! Come thru Wednesday," the rapper tweeted to his 22.5 million followers earlier this week, but didn't mention he would be a surprise guest.
Journalists attending the opening said some fans had been lining up since 8am, despite the restaurant not opening until 5pm.
