When Elle Macpherson launched a high-end diet supplement last year, it seemed a natural move for a woman who, at 51, still maintains the sculpted bikini figure that earned her the nickname 'The Body'.
But now the Australian supermodel has revealed that her business venture was inspired by a personal health scare - when she found a lump on her breast on her 49th birthday.
Speaking about the incident for the first time in an interview with The Mail on Sunday's You magazine, the mother of two said the alarm made her change her attitude to health.
"I thought I had cancer," she says. "I was away shooting Britain and Ireland's Next Top Model, so I couldn't see my doctor and I was really panicking. It was four weeks before I got the biopsy results, so it was a long, drawn-out and stressful period of not knowing. I was lucky - it was a fibroadenoma [a benign growth], but it was a really big warning.