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British rocker Pete Doherty has made his debut as the face of a new fashion label, Gio-Gio.
The 27-year-old Babyshambles frontman and fiance of supermodel Kate Moss was showcasing clothes he inspired for Gio-Goi's rock'n'roll spring/summer 2007 collection.
The ex-Libertines singer helped to design a range of T-shirts emblazoned with the words Drug Free and Too Much Rock and Roll.
A fan of Fred Perry shirts and Burberry coats he often mixes up with rosary beads, Doherty is also to feature in the upcoming edition of fashion bible Vogue focusing on British style.
