Rating:
* * * *
Head-nodding hip-hop veteran DJ Vadim is accessible but no less innovative.
He's back yet again with another bombardment of tunes covering vast musical styles, although somehow the Russian-born, currently New York-based, producer brings it all together with his trademark big, loping, bass heavy beats.
You know he's a musical scholar when he can make the
Days Of Our Lives
soap opera jingle not only work but sound like something inspired on
Game Tight
.
Stylistically he's all over the place: there's his trademark instrumental hip-hop that slopes along with bounce and poise; then there's the likes of the MC and dancehall-driven
Soldier
; the jumped-up ska of
Hidden Treasure
; and best of all, the thigh-slapping P-funk of
Thrill 103
, which oscillates like a mid-70s Mothership anthem.
Apart from a few of the tunes with guest MCs sounding a little samey - hey, that's what you get when it's 18 tracks long - and
Rock Dem Hot
being a discordant bunch of bleepy nonsense, this is another fresh and inventive offering from the loose unit of Leningrad.
Scott Kara
Coca-Cola has defended the commercial, which some have labelled ‘dystopian’.