British morning show hosts Holly Willoughby and Phillip Schofield - a former New Zealand television star - are reportedly "distraught" following the queue-jumping scandal last week.
Speaking to Daily Mail a source said, "Philip and Holly are dumbstruck at the level of anger they've received in the past few days. They felt ITV should have made it clearer, right away, that it was part of a broadcast."
The source added, "Holly, in particular, has been left totally distraught by this. She's been in floods of tears at some of the things she's been called and of the behaviour she's been accused of."
Since the scandal, more than 22,000 people have signed a petition calling for the pair to be "sacked" from the broadcasting network and ITV bosses are now reportedly fearful Willoughby may quit the popular morning show.