During a live online broadcast a couple of months ago, the Chinese video blogger known as Your Highness Qiao Biluo noticed her viewer count suddenly plummet.
Admirers on the YouTube-like streaming platform Douyu had previously been nothing if not ardent. In a little over 30 days, she had built a six-figure following of mostly male fans, who seemed to be hooked on her soothing voice and delicate, girlish features. A leaderboard kept track of financial gifts from her fondest admirers, one of whom had sent Qiao more than £11,000 ($21,900) since her vlogging career began in mid-June. (This is common practice — people often tip performers to highlight their comments.)
But this cash flow was about to dry up. Qiao had been broadcasting all along with the aid of a beauty camera: an application popular in China that uses artificial intelligence algorithms to lighten skin, darken hair, pinken lips, widen eyes, and otherwise align users' faces more closely with the country's traditional feminine ideal. And it had just malfunctioned mid-broadcast, unmasking the petite young online idol as a fairly heavy-set 58-year-old woman. Hence the sudden mass exodus of viewers, ever since which Qiao's Douyu profile has lain dormant. The £11,000 donor has quietly deleted his account.
The story of Qiao Biluo is a very modern cautionary tale, and also just the latest example of the growing prevalence and seamlessness of digital de-ageing techniques. Ten years ago, the technology was almost unheard of, but three films released so far in 2019 have featured actors whose mileage has been artificially wound back. The 1995-set Captain Marvel convincingly took Samuel L. Jackson back from 70 to his mid-forties. Perhaps less persuasively, It Chapter Two undid its younger actors' teenage growth spurts since the filming of the previous instalment. And Avengers: Endgame had about 200 shots individually age-adjusted, thanks to its time-travelling plot.
But it is arguably two still to come that will give the technology its toughest workout yet. Next month Ang Lee's action thriller Gemini Man will pit 50-year-old Will Smith against his 23-year-old clone. And in November, Robert De Niro, 76, and Al Pacino, 79, appear as dramatically younger versions of themselves — aged 30 and 39 respectively — in Martin Scorsese's generation-spanning Mafia epic The Irishman. The mission, in short, is to show us the stars of Mean Streets, Cruising and The Fresh Prince of Bel Air at exactly the ages they were when they made those iconic films and shows. Duping lovelorn strangers on a webcam show is one thing. It's quite another to literally rejuvenate some of the most familiar actors alive in a way that stands up to scrutiny in Imax.