He has already changed his stage name twice in his career, confusingly ditching 'Puff Daddy' for the more simple moniker 'P.Diddy' back in 2001.
But now, after streamlining yet again to the simpler 'Diddy' nine years ago, Sean Combs is returning to the name which made him famous.
What's more, the 44-year-old rapper rather confusingly claims that he never changed his name, and has was always in fact, Puff Daddy.
"For the record, I did not change my name," he wrote on Twitter. "I always have been and always will be PUFF DADDY! :) Be cool Man lol #MMM #BigHomie RT!!!!"
The 44-year-old rapper and businessman initially announced the name change in the opening credits to the trailer for new music video Big Homie.