A radio station in Detroit has come up with a proactive way to address Kanye West's series of off-the-cuff remarks last week: boycott his music.
The #muteKanye movement started as a stunt on 105.1 The Bounce's morning show, where hosts Bigg and Shay Shay told listeners they planned to avoid playing any songs in which West so much as featured.
"He has a huge platform and I just think that's reckless," Shay Shay said of the musician's head-turning remarks, which included claiming slavery was a "choice" for black Americans and questioning the importance of Civil Rights-era leaders such as Martin Luther King Jr. and Malcolm X.
"I mean, you're basically saying history is irrelevant."
The hosts then pulled a producer on the air, "the boss man", who told them that if listeners agreed, the station would consider banning West's music. The calls began pouring in.