Demi Moore is reportedly dating beauty mogul Scott-Vincent Borba.
The Ghost actress - who announced her split from husband Ashton Kutcher last month - has grown close to Scott over the past few weeks and the pair decided to take their friendship further last week.
A source said: "Demi and Scott-Vincent started dating last week. They have known each other a long time and he's really been there for her by her side through the whole Ashton thing."
Scott - who is in his mid-30s and co-founded BORBA skin care products - is said to be smitten with 49-year-old Demi and isn't star-struck by her as he works with many celebrities.
The source added to RadarOnline.com: "It's easy for Scott-Vincent to keep his relationships a secret because he's so often photographed hanging out with celebrity clientele. But he's head over heels for Demi and there's definitely potential for a lasting relationship between them."