As the world's suavest spy, whose talents in the field are matched only by his powers of seduction, James Bond would appear to be an unlikely standard-bearer for feminism - until now.
The next instalment of 007 will see the spy in a less "sexist" role than ever before, actor Daniel Craig has said, as he admits: "The world has changed."
For the new film, Spectre, Craig told Esquire magazine he would instead bring "weight and meaning" to the role. Craig, who has disclosed Spectre is likely to be his final appearance as Bond, said the film would consciously make its parts for women as empowering as possible, to counteract Bond's own behaviour.
In his first interview about Spectre, Craig told Esquire the 24th Bond film would be "Skyfall times 10". But he added: "Hopefully my Bond is not as sexist and misogynistic as [earlier incarnations]. The world has changed.