New Zealand's vaccine ad has won global praise. Photo / Supplied
New Zealand's vaccine ad has won global praise. Photo / Supplied
As far as health warnings go, the Australian government's video of a young woman gasping for air in hospital is on the confronting side.
The new ad campaign, aimed at Sydneysiders amid the city's growing Delta outbreak, has proved divisive so far, with some claiming the "graphic" ad was insensitive given many young people cannot access the covid vaccine.
The Australian Government Department of Health has also released its campaign encouraging Aussies to get jabbed and "arm yourself", with shots of people rolling up their sleeves and showing off their vaccination Band-Aids.
The two videos, released this weekend, come months after other countries shared their advertising push to get the jab – so how does Australia stack up compared to the rest of the world?
This ad should be immediately taken off air. Today in Sydney a young girl with Covid - about the same age as the actor in the ad - is on a ventilator fighting for her life. This insensitive ad can only distress her family and friends. It is misconceived in every way. @JoshButlerhttps://t.co/9FfT9jJNDH
For a country whose national airline is famous for its epic safety videos and who has won praise for its hard-hitting drink-driving campaigns, it's no surprise that New Zealand's campaign to get jabbed is nothing short of iconic.
The one-minute clip sees Kiwis hitting out at Covid for "trying to be friends with 2021" before declaring "guess what, we've got plans too".
A health worker walks into a vaccination clinic, explaining how it's the "metaphorical door to freedom" as New Zealanders celebrate the benefits to getting the jab.
"I'm going home to see my mum," one man announces to cheers in a barbershop.
We're known for our effective public health campaigns. Photo / Supplied
Others declare "ka kite" to Covid, as they plan weddings, attend concerts or enjoy a hongi.
The ad has won plenty of praise online, with people labelling it "magnificent" and "awesome" while praising the country for taking a "different approach" to getting the message across.
"I don't think I've ever been so excited for a jab in my life. Face with tears of joy. This video somehow made that happen," one person tweeted.
UK
In Britain the National Health Service (NHS) has relied on star power to get the power of vaccines across.
In a series of "auditions" celebrities like Elton John, David Walliams, Liz Hurley and Lenny Henry read out lines busting myths that the vaccine can give you Covid or, ahem, contains animal products.
USA
In the US former presidents (with the exception of Donald Trump) have joined forces for an emotional plea encouraging Americans to take up the vaccine.
Called "It's Up To You", the video shows the former leaders and first ladies getting vaccinated while talking about what they are looking forward to once the pandemic is over.
"This vaccine means hope," former president Barack Obama says in a reference to his famous election campaign.
"It will protect you and those you love from this deadly and dangerous disease."
Singapore
In possibly one of the most memorable Covid campaigns out there, Singapore's government has used the power of song to spread one very catchy message.
