The Government's new advertisement campaign to encourage Kiwis to get the Covid-19 vaccine launched yesterday, a typically Kiwi effort loaded with low-key humour that has won global praise.
The ad shows a range of New Zealanders celebrating the advent of the vaccine and closes with the tag line: "Ka kite, Covid".
The clip kicks off with a young girl addressing the virus directly: "Hey Covid, you were a bit of an egg in 2020 eh?"
![The ad has been praised overseas.](https://www.nzherald.co.nz/resizer/v2/VFG26UGKHOEHEGSGJBB3Y36KK4.jpg?auth=2c777950d6d300192597cfbe2d599e3116955f0e16e30404fa765eb7c94247ba&width=16&height=9&quality=70&smart=true)