Coronation Street actor Bill Roache, 80, has been doing a brilliant impression of a befuddled old git this week.
Interviewed by TV One's UK correspondent Garth Bray before his New Zealand stage show tour, Roache - Ken Barlow on the Street - banged on about his membership of the not-entirely-down-to-earth Pure Love Movement, and suggested that if you know you are pure love and therefore live that pure love then you won't be the victim of sexual abuse.
He later apologised, then blundered straight into a row about sexual misconduct.
This one has a familiar ring. Roache claimed that things were different in the 1970s when it was perfectly acceptable for men to fondle girls they barely knew.
"A lot of these offences that you're talking about are just inappropriate touching, which 20, 30, 40 years ago, it was understood that you did," said Roache.