Tree climbing, rain dancing, singer Chris Martin smearing mud on his naked chest; Coldplay's surprise new video has all the markings of a band that have lost the plot.
The chart-toppers slipped new song Midnight online with no warning for fans - much like Beyonce did last year.
The track is atmospheric, with more than a nod to Grammy Award-winning singer Bon Iver, and what sounds like a lot of auto-tunning. It's a big step away from their over-the-top Mylo Xyloto album released in 2011.
But the biggest head-scratcher has to be the video released with the song. Shot in black and white, and using a heat-seeking camera, it shows the band in the middle of nowhere, climbing up trees, howling like wolves and Martin dancing while the rest of the group look on.