The first trailer for Disney's forthcoming Christopher Robin film has been released, and shows British talent Ewan McGregor and Hayley Atwell set against the muted tones of a quintessentially English post-War London.
Viewers have, however, been beguiled by Winnie-the-Pooh, who returns in the film to help his childhood friend Christopher – now a grown family man – deal with the challenges of office life.
For there is a noticeable transatlantic twang in Pooh's voice: the bear has an American accent.
Disney brought in Jim Cummings, the American actor who has lent his voice to hundreds of animated characters over the past three decades, most famously Winnie-the-Pooh in the studio's animated adaptation of AA Milne's books.
It means that for American audiences, who have grown up listening to Cummings voice the bear, Pooh will sound the same as he did during their childhood.
