If your story is more recent, you have to make sure you tell a side of it that people aren't overly familiar with. Siege, the brilliant drama starring Mark Mitchinson as Jan Molenaar, the gunman in a vicious Napier shooting, is a good example.
You have to make sure that not everybody knows the story before you go to air. Tangiwai: A Love Story was a flawed film, but it worked in part, despite public familiarity with those tragic events, because very few viewers were aware of the connection between the disaster and international cricketer Bob Blair.
The Kick promises to explore the life of Stephen Donald - as a Chiefs fan, one of the most frustrating careers of any professional rugby player, at least in recent memory - in the lead up to a 2011 Rugby World Cup final that will surely be the centerpiece of the entire film.
The trouble is that the story is far too recent and far too familiar to make for an engaging dramatic production.
I mean, it's been less than three years since the key events of The Kick took place. I'm sure we can all remember where we were: I was pacing around the dining room of my friends James' house when Donald stepped on to the field during the final, convinced - after years of failed Chiefs seasons and awful Donald performances at the international level - that he was going to screw up the entire game for us and hand the cup to France.
The story has also entered into rugby legend. Any fan who was following the All Blacks in 2011 has heard the tale about how Donald was white-baiting when he got the call from Graham Henry to join the team after a spate of injuries - and how he gave Henry some of his catch as thanks for bringing him back.
We all know the story, and we all remember the kick. So where is the dramatic gravitas that will drive the film? What would be the point of watching a film depicting such a renowned chapter of New Zealand sporting lore?
I don't need to watch a bunch of guys, no matter how talented they might be, act out the 2011 Rugby World Cup final. I was there, pacing around a dining room. I remember it vividly. And, even if I didn't, I could probably head to The Warehouse and pick up a commemorative DVD for under $10.
Hey, the team at Great Southern Films, the production company behind The Kick, could have something really special on their hands here. They might be able to surprise me and turn The Kick, and Stephen Donald, into a magnificent television event.
It's unlikely, though. I saw it all the first time round.