Auckland's weather can be pretty extreme, but it doesn't usually rain cephalopods - except in a global advertisement filmed here. The one-minute spot for multinational "digital industrial" corporation General Electric (GE), which has been run on TV and on digital channels around the world, features octopuses falling from the sky at locations around Auckland.
The ad was made by the local arm of production company FINCH, which scored the prestigious job via the US company of one of FINCH's directors, Biscuit Filmworks. It was FINCH New Zealand's first job for GE's creative agency BBDO New York.
The ad starts with children playing, a couple about to get married, a fisherman readying his nets - when octopuses start falling from the sky. The news is welcomed by a company which has been producing "Octobrellas", saying "this is the weather event we have been waiting for".
Andy Goldberg, GE Chief Creative Officer, says the inspiration for the spot was the idea that "GE is always working on what the world needs and is ready for whatever industrial challenges the world throws at us.