They're calling it a revolution in the way we read - and it's not some new piece of technology.
Instead it's reading for a fast-paced world where, maybe because of our attachment to hand-held devices and apps and social media, we don't have the concentration spans we once did.
One of the world's best-known and most-successful-writers-of-all-time, James Patterson, has launched BookShots - a series of short, fast, high-impact stories which number around 150 pages and sell for just $7.99.
New BookShots titles will be released every month, including standalones as well as exclusive additions to favourite Patterson series like Alex Cross, Private and Women's Murder Club.
But snappy and evocative writing is nothing new to the organisers of New Zealand's very own National Flash Fiction Day. Started in 2012, the 5-year-old event is especially for those who like to write - and read - short stories.