Beyonce's adventurous jump off the Sky Tower is great publicity for New Zealand, says a New Zealand tourism expert.
Hooked up to elastic cables, the singer jumped from the tower while in Auckland for a four-concert tour. She posted photos and video on her Tumblr account afterwards.
Professor James Highan from the University of Otago said the stunt was automatic promotion for New Zealand's adventure tourism. "An activity like this does sit quite nicely with New Zealand's destination image," he says.
He said if a large audience viewed the jump, that had to be good for the country.
American blogger Perez Hilton and British tabloid the Daily Mail have posted the images and video, putting the potential audience in the millions and sparking a social media buzz. Hilton can attract up to 14 million views in a day.