Screengrab of appeal on malarianomore.org.
David Beckham has become the face of mosquito nets.
The British soccer star - who has previously endorsed Adidas, Gillette and Police sunglasses - has put his name to an anti-malaria campaign supplying the potentially life-saving nets to Africa.
He features in a commercial screened in the US
for MalariaNoMore.org urging viewers to pledge US$10, the cost of one net, towards the cause.
The black and white advertisement shows 32-year-old David - who is moving to the US this summer after agreeing a five-year £128 million deal with Los Angeles Galaxy - practising his trademark curling free-kicks.
He says: "Since I've been young, I've always practised free-kicks. What's important is getting in to the zone - I don't change my mind.
"If I take a good enough free kick the goalkeeper won't stop it."
The former England soccer captain then drives the ball into a goal with a missing net and it slams straight into a groundsman.
A message then appears reading: "We need more nets. Mosquito nets could stop 3,000 African children dying every day."
The charity commercial has been televised at peak time during hit show American Idol.
- BANG! SHOWBIZ
