Nothing stands between a BBC News anchor and a story. After a brief checklist before going on air - is the tie is straight and teeth free of spinach? - they grab their iPad and go live.
But this morning, in a graphic and embarrassing illustration of the perils of rolling news, a BBC presenter mistook his top of the range tablet for a ream of photocopier paper and was left to read the news clutching only blank pages.
Ever the professional, BBC news presenter Simon McCoy bravely soldiered on and presented his piece to camera on police proposals for "drunk tanks" at 10.01am while clutching the copier paper.
Meanwhile, observers commented on the "calm and unflappable" nature of his body language.
"Why is @simonmccoy using a pack of printer paper as his iPad???" tweeted the BBC Radio1 Newsbeat reporter Steve Holden.