Of course Baywatch is being ballsy.
The Rock has released a poster for the upcoming Baywatch movie reboot and it's in a very X-rated shape.
The action hero - who stars in and produced the silver screen version - released the poster on social media today, which features his name and co-star Zac Efron's plastered on beach balls, with a surf lifesaving board strategically positioned behind them to make a shape resembling the male appendage.
It appeared under the heading, "Get your guard on".