Simon Usborne reports on the campaign to save film
One thing unites the films Argo, Django Unchained and The Dark Knight Rises beyond their critical and box office success: they were shot using film. This makes them rare in the digital age but, as part of a campaign to reverse a precipitous decline, studios have entered secret negotiations in a desperate attempt to save celluloid.
Bob Weinstein, co-chairman of Weinstein Co, is among the Hollywood suits who have been working with Kodak to commit to long-term orders for film. As recently as 2006, Kodak was selling 12.4 billion feet of movie film a year. This year, it expects to sell 449 million feet, or just one 25th of the amount. It became the last big company making film after Fujifilm canned its production last year.
"It's a financial commitment, no doubt about it," Weinstein told the Wall Street Journal. "But I don't think we could look some of our film-makers in the eyes if we didn't do it."
Quentin Tarantino is among those directors who have lobbied Weinstein to act, alongside Judd Apatow and Christopher Nolan, the director of the recent Batman films. J.J. Abrams is now shooting Star Wars Episode VII on film, partly in a move to distance the work from the 2002 sequel Attack of the Clones, the first movie to be shot digitally. Film "sets the standard for quality", Abrams said. "There's something about [it] that is undeniably beautiful, undeniably organic and natural and real."