A musical about 9/11 may not seem like a joyous event, but the arrival of a Tony Award-winning production is welcome news for the country's events sector.
Come from Away, which debuted on Broadway in 2017, tells the true story of what happened when 38 planes were diverted to the small town of Gander in Canada after the 9/11 terror attacks grounded air travel in North America.
The musical details the stories of how the small town coped with its population doubling overnight and how the residents helped the 7000 stranded residents.
It will hit Auckland's Civic Theatre in April 2022 - the first international musical to strut the iconic stage since The Book of Mormon's season was cut short by the March 2020 lockdown – before skipping down to Wellington's St James from May.
While the premise may sound grim on the surface, Auckland Unlimited's chief executive, Nick Hill, said that it is anything but with the focus on community support rather than the tragedy itself.