With the massive opening of Avengers: Infinity War over the weekend, the US$200 million ($284m) benchmark continues to become a bit less rarefied. Yet the Disney/Marvel movie has just hit a peak that might not be beat any month soon.
Infinity War grossed US$250 million in its US domestic debut, according to industry estimates on Sunday, topping Star Wars: The Force Awakens (US$247.9m) as the biggest North American opener before adjusting for inflation.
And looking along the horizon line, that mark might just hold up for years.
Because, really: Who's soon going to challenge it?
Disney's other powerhouse live-action franchise is Star Wars, but since 2015, each release from George Lucas' universe has failed to match the numbers of Force Awakens, which represented a huge cultural phenomenon a decade after the prequels.
So don't expect next month's Solo to be much of a threat.