Aussie Top Model evicted after 'strangling' contestant

Ashley Pogmore was involved in an altercation with fellow Australia's Next Top Model contestant Taylah Roberts.

The two models who sparred on Australia's Next Top Model are avoiding social media reaction after a controversial choking incident, while viewers continue to call for "bullying" ads to be removed from the reality TV series.

Eighteen-year-old model hopeful Taylah Roberts was disqualified from the Foxtel reality series in Tuesday night's episode after physically attacking fellow contestant Ashley Pogmore.

The two girls had been participating in an art class on the show with other contestants before a paint fight erupted.

Roberts, upset her clothes were damaged in the paint fight, is seen lunging at rival contestant Pogmore before chocking her in a semi-jovial way.

"I'm gonna f***ing strangle you," she is heard saying.

Pogmore is later seen crying on camera, visibly distraught from the physical altercation.

Roberts was later disqualified from the program.

"FOX8 and the series producers, Shine, do not condone any form of violence and felt disqualifying Taylah from the competition was appropriate action," an ANTM spokesperson wrote on Facebook.

In an interview with Sydney's 2Day FM on Wednesday, Roberts said she accepted her fate to be kicked off the show.

"I think that I deserved it. Everybody makes mistakes and it was unfortunate that mine was on national TV."

Viewer reaction to Tuesday night's episode was being monitored for a potential public backlash against the teens.

On Twitter and Facebook, some viewers have criticised the pair, while others have been supportive.

"Perhaps if someone had taught Ashley that NO means NO then it wouldn't have gone as far as it did. Clearly her immaturity and inability to stop when the girls said stop was what lead to the problem in the first place," a viewer wrote on Facebook after the show aired.

"Taylah and Ashley have handled themselves amazingly during the aftermath of this whole circus. Credit to them," wrote another.

Pogmore and Roberts said they were both avoiding social media reaction.

"Afterwards, I had a look and I don't think I would look again," Roberts told the radio program.

Meanwhile, viewers of the series have continued to call for the show's major sponsor TRESemme to remove advertisements they say are tantamount to bullying.

In the ads, a group of well-groomed girls are seen hiding their TRESemme hair care product from another, less glossy friend, who's in search of the wares.

"Your AUsNTM ads promote bullying and really should be canned," Johanna MacGregor tweeted.

TRESemme responded to the issue on Tuesday, telling AAP the brand was aware of the incident and was satisfied the situation was dealt with appropriately by the program's producers.

"Our advertisements take a light-hearted, tongue in cheek approach to the competitive nature of the show and we believe the vast majority of people will view them in this light," a spokesperson told AAP.

- AAP