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Ashlee Simpson and Pete Wentz are reportedly set to receive an estimated US$2 million for pictures of their newborn baby Bronx Mowgli.
The married couple - who welcomed their first child together, Bronx Mowgli Wentz, into the world last week - could receive the staggering amount for the first exclusive shots of their son.
Publicist Howard Bragman said: "I see Ashlee and Pete coming in at the low seven figures mark. Two million seems like a good, solid figure for Ashlee and Pete. It's a two-celeb couple, so that's a boost for them.
"Keep in mind, last year, Ashlee was the girl who sang along to the tape recorder. It was a PR nightmare. Now, she's a newlywed and a new mom, so she's a lot more relatable."
Bragman also said Ashlee should take heed from Angelina Jolie and Brad Pitt, who reportedly received US$20 million for the first photo shoot with their twins Vivienne Marcheline and Knox Leon.
He added: "Nobody does this better than Angelina. She and Brad Pitt have been very careful to make it clear that the money they've been getting has been part of their charity outreach work. The big bucks are a nice perk, but for them, the publicity is priceless.
- BANG! SHOWBIZ