But a few days after the report was published, something rotten at the centre of our artistic utopia came in the form of a headline. The organisers of Art in the Dark, an event that was rapidly becoming a staple of the Auckland calendar, announced it would not be running this year because of lack of funding. Even after attracting 150,000 patrons to Western Park since 2009, there wasn't enough sponsorship and grant money around to put it on until next year.
The example backs up two things about the research. First, it shows New Zealanders love the arts - especially when entry is free - and second, it underlines why a government agency as part of its remit is asking us questions as prosaic as whether we like music, or films, or nice-looking objects. (For the record, 88 per cent of us think they're fantastic.)
The data, which has now been collected for 10 years, is a bold and occasionally quite baffling attempt to quantify the value of bestowing beauty on the world so it may be explained to bean-counters. Despite the most recent survey showing participation rates in the sector as the highest on record, the message has left them unmoved.
Creative New Zealand's revenue is expected to be down by about $4.3 million this year. It will still fund projects at the same level but will dig into cash reserves to do so. Although the Government's contribution via the Ministry of Culture and Heritage has remained static, the income the funding body gets from the Lottery Grants Board is likely to be lower, because fewer people are buying Lotto tickets.
Bottom line: the health of something so important to the fabric of the country - something so many of us believe to be essential to life's very enjoyment - is quite reliant on how many of us play Big Wednesday.
Bali anyone?