This Sunday at 6pm, TVNZ is launching Duke. It's a new channel, which will be live streamed online at watchduke.co.nz, and also on Freeview 13 and Sky 23, as well as having shows available on the TVNZ Ondemand platform.
When the channel was announced last month, it was pitched as a male-skewed platform. But it's now being described as an alternative to TV One and TV2.
"Duke is our chance to give people something different to watch" explains programmer Greg Hughes. "Things they won't necessarily see on other channels (and some things they might) and a whole bunch of different ways to watch it.
"Duke is movies (good ones), drama, comedy, sport and factual content. Not stuffy old docos from way back, but shows that have wit and intelligence. Well, some of them do and some are just a relaxing watch that you don't have to think too hard about. And that's the way we want it to be."
So what will be on offer when it launches on Sunday? They've got familiar American comedies like Family Guy, Two and a Half Men, and Brooklyn Nine-Nine, and DC Comics' Batman spin-off series Gotham, season one of which screened on TV2, none of which are particularly exciting additions.
